How Technology Stole the Show at Fashion Week

While fashion week participants create shows that are significantly intended for consumers, all forms of technology has been used to make certain the designers and their creations reach as broad an audience as possible. Whilst in the past the fashion shows were more of an insider affair, now many design houses making the effort to reach out to a wider demographic and, of course, trying to boost sales. More and more, clothes are on offer for deal there and then, with some fashion houses offering a full brand range in a see-now, buy-now capacity – everything from the make-up to the accessories to the shoes. Technology now plays a huge role in all existence and nowhere is this more evident than at the method weeks, where technology really stole the show, relatively at least. เสื้อผ้าแฟชั่นเกาหลี

See-Now, Buy-Now

While almost all of the see-now, buy-now options were offered through each house’s existing e-commerce site and their physical stores, while Temperly London matched up with social software Vero to allow consumers to buy three of their fashion week appears right now. 

Snapchat and Instagram Testimonies

While which of these will succeed their ‘format war’ remains to be seen, both were used fairly widely at Fashion weeks. Misha Nonoo used Snapchat to slowly unveil her collection, while J Mendel recorded his entire collection with Instagram Stories. Industry experts seem to be to feel that Instagram Stories is the perfect medium for sharing fashion week with the followers.

Chatbots Taking Over

Shopability was a major thing there is much surprise and both Burberry and Tommy Hilfiger introduced AJE run chatbots as a brand new user interface. With chatbots overtaking our fashion shopping experiences, we better wish that they do not develop artificial intelligence that becomes smarter than we are!

Virtual, Mixed and Augmented Reality

Even the excitement of the shows themselves was not enough, it seems. Many shows had an factor of different reality to them. For instance, in Fresh York fashion week, Intel worked with several designers to broadcast their shows in virtual reality, power by Voke’s GearVR software, so viewers could feel as if they were right on the front line. Rebecca Minkoff worked with augmented reality, working with shopping iphone app Zeekit to allow customers to publish a picture of themselves and see what they would seem like in their favourite outfit from the show. Meanwhile, real development came in the shape of mixed reality space, where an audience could wear Microsoft Hololens headsets to see an extra level over reality. Soon, perhaps people around the globe could be watching a way show in their own living room and feel as though they are really there.

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