I ran across a video produced by Nick Pettit titled “Designing With Focus. ” It can the best video that I could find how to optimize a web page. Pettit manages to describe in simple conditions that which hard key designers like me already know. Less is Extra. visit site
Google is the most visited site in the world with approximately two hundred million hits every day but have you ever considered notice of their touchdown page? It’s practically empty, and it’s vacant by design. Google executives have discussed the value of preserving a clean, simple, website landing page. When you go to their site all you will discover are the Google name and Search Bar. It can very clear that Google’s “brand” is their search engine. It dominates their landing page. It’s a different story once you click on the “send” button, but by that time you do that you’ve long been hooked. Simple, but heavenly effective.
So back to you, for your website think of it as a buffet. You may have the knee-jerk a reaction to put all of the ingredients on the key page. Resist that temptation. Highlight one or two items which you are well known for and allow your customers browse through all of the other items. Assuming of course, that they have been properly hooked. Persons prefer to discover things and select what they want. That’s a good thing, so invite them in and enable them discover!
With 16 years of Marketing experience behind me personally I can vouch for Nick Pettit’s analysis. Inspite of your inclination, less really is more, and more makes the money. Preserve it simple, invite discovery. Your clients will do the snooze!
Joel Nielsen is the founder of MediaShark, LLC in Salt Lake Metropolis, Utah. A chronic entreprenuer, Mr. Nielsen has 18 years of experience talking to thousands of businesses in Marketing, Management and Social networking optimization. He has a BS in Business Advertising from the University of Phoenix and a two times Master’s degree in Organization Administration and Sports Operations from Ohio University. Mister. Nielsen happens to be completing his Six Sigma Green Belt documentation through the University of Ut.